About Yellow Herring

Our Mission

Yellow Herring partners with a deliberately small roster of organizations, bridging cutting-edge technology with practical execution. Our mission is to sustain deep, trust-based relationships that combine technical rigor, research, and strategy to create lasting impact. We seek to continuously empower organizations with innovative tools, strategic insights, and research-driven approaches that drive meaningful change.

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Our Approach

Yellow Herring employs a research-first methodology and engages through multi-year programs rather than short missions. Each initiative begins with comprehensive analysis, continues with embedded collaboration, and maintains accountability through measurable checkpoints.

Core Principles

Innovation

We stay at the forefront of technological advancement, co-developing future-state capabilities with our partners.

Excellence

Quality is never compromised. We remain accountable for the systems we design and operate over time.

Integrity

Operations are guided by transparent communication, loyalty, and discretion with each client relationship.

Impact

We measure success by the compound results achieved alongside our select clients and their stakeholders.